Things Are Looking UP!!

Things are looking UP! Alongside our ‘by design’ approach we have developed a digital package for homeowners – we call it ‘Digital by Design’. The results are impressive and are resulting in increased exposure for our vendor clients. Otherwise known as the ‘UP Digital by Design advantage’, on social media our brand has reached approximately 61% of Auckland City’s population.

Last month our Matterport digital walk through tours generated over 72,000 impressions, with over 11,000 people taking the virtual tours of the homes we have online. Since August 2019, traffic to the UP website has more than doubled, going from averaging 2,000 per day to now 4,130 daily.

As a litmus test of the strength of our marketing, over the last 30 days UP listings on Trademe Property have attracted 47% more views than the average. In short, the number of eyeballs on the homes we are marketing is increasing exponentially. All this adds up to added value for those using the UP ‘by design’ model.